So, I have to admit, after being in business since 1997, I thought I had a pretty good idea of most things "business". However, after attending the first of 8 nationwide Spark & Hustle Conferences in Los Angeles this past week...I found out that I wasn't all that smart. I was overwhelmed with all the real world knowledge and tactics that I learned to take Just Between Friends to more communities and families across the nation.
I wanted to share some of my insights from last week and hope that it will encourage you to, as Tory Johnson says, "get busy DOing and ACTing, not just the planning."
First off...the line up of speakers was amazing...not sure how I got to be a part, but I am amazed at these smart women (and a couple of men) and how they have turned their passions into profit.
Secondly, kudos to Tory Johnson for putting on this amazing event. You are one awesome woman and I thank you from the bottom of my heart for empowering women across America!
I am hoping that our 300,000+ customers across the JBF sisterhood will be able to take some of this advice and apply it to their life somehow! Enjoy!
Jessica Herrin, founder of Stella & Dot (StellaDot.com), is a serial entrepreneur and is currently leading a 100 million dollar company (that she hopes will be a billion dollar company).
Make sure that what you are doing generates sales-everything else is procrastination
Hobbies-you spend money: Business-You make money
Stay Curious-listen to your customers
Listen to Critics-listening to people who compliment you does you no good
Envision Yourself with your "Best Case Scenario"
Word of Mouth Advertising is created by two things: Being Irresistable and Delivering Value (GO JBF)
Jess Weiner, this generation's Go to Girl for self esteem and a Dove Real Beauty Ambassador. www.jessweiner.com
One door closes and another opens
Rejection is "NOT NOW"-not "NEVER"
We are all pefectly IMPERFECT-we can have grace in accepting that
Marley Majcher, (ThePartyGoddess.com) helped us learn how to Price for Profit
Activities need to produce specific results
Ditch the dogs (lame activities) and replace with something that generates $$
Watch those "forget me not" expenses (shipping, mileage, lunches, cell phone, parking)
Track your time
Jack and Julie Nadel-65 successful years in business-This guy had a lot to say and I couldn't write fast enough. www.ideasthatmeanbusiness.com
Business today is all about the three R's. Relationships, Results and Rewards
Trick to Negotiating-Find a way to give it to them (No one wins when attorneys get involved)
Stress for Success-Look for the rainbow
Stacie Krajchir-Tom, founder www.TheBungalowpr.com, worked as a TV producer for 12 years (NBC, Extra and Style Network) and now empowers small businesses to gain national exposure.
Show me what you are selling
Where do you WANT to be featured?
Understand your editor and the publication-spin the topic to that editor's section
Follow up phone calls with an email
Go regional before you go national
Honestly, each of the 20+ speakers had awesome insight, experience and tactics to put all of this great advice to work for you. I loved every minute of it and feel like I have lots of new friends who will help Just Between Friends be the best that it can be for our customers.
If YOU want to attend a Spark & Hustle event, visit www.sparkandhustle.com for dates and details, along with information on how to apply now for scholarship assistance. See more photos and feedback from the Los Angeles event at Facebook.com/Tory.
I loved this amazing event and wish that all my friends could attend. If this has you thinking..."hmmmm....sounds like something that I would like", then please take a minute to check it out. I have the privilege of getting to be at all of the upcoming conferences and I would love, love, love to meet you!
Tulsa, New York, Dallas, Boston, Orlando, Chicago, Atlanta- I'll see YOU there!
Here's to YOUR success!
Shannon Wilburn, President
Just Between Friends Franchise System, Inc.